Negociera Training Center
At Negociera, we believe that knowledge is key to making good decisions, especially when it comes to buy or sell a business.
That's why we created this training center where we publish courses, videos, guides and practical resources, Designed for both buyers and sellers, our goal is to help you understand each stage of the process, avoid common mistakes, and maximize the value of every transaction.
📚 Here you'll find useful, clear, and actionable content, created by professionals with real-world experience in buying and selling businesses. We publish material regularly, so if you're interested in this field, check back often or subscribe to our channel to stay up to date.
🎬 Video series: How to value a company
1️⃣ Introduction to business valuation – ✅ Published
– What does it mean to value a company?
– What is it for and why is it important?
– Different approaches and subjectivity of value
– “A company is worth what someone is willing to pay for it”
2️⃣ Key concepts and calculation of financial metrics – ✅ Published
– Metrics: sales, costs, gross margin, EBITDA, EBIT, net profit, cash flow
– Where does the data come from in a real company?
– Complete case of the mechanic's workshop
3️⃣ Valuation by assets – 🔄 In progress
– What it is, when it is used and how it is applied
– Practical application to the mechanical workshop
– Advantages and limitations
4️⃣ Valuation by EBITDA and P/E multiples – 🔄 In progress
– What are multiples and how are they applied?
– EV vs Equity, influence of debt
– Practical example
5️⃣ Discounted cash flow (DCF) valuation – 🔄 In progress
– Cash flow projection
– Discount rate: what it is and why it matters
– Case of the mechanic's workshop
6️⃣ Market comparables and industry rules – 🔄 In progress
– What they are, how to find them and how to apply them
– Typical rules (sales multiples, EBITDA, etc.)
7️⃣ Common mistakes when valuing companies – 🔄 In progress
– Typical mistakes: overvaluation, forgetting debt, mixing methods
– Real cases and how to avoid them
8️⃣ Final conclusions and advice – 🔄 In progress
– Summary of methods
– When to use each one and how to combine them
– Negotiation tips
9️⃣ How do we value companies at Negociera? – 🔄 In progress
– Our own methodology
– Modified EBITDA and adjustment factors: recurrence, owner dependence, concentration, age, risks, etc.
📌 Extra: What is the discount rate? (explained for dummies) – 🔄 In progress
🔔 Subscribe to our YouTube channel to access the full course and receive more content about the buying and selling of companies.
Go to the YouTube channel📘 Downloadable guides
In addition, if you are registered with Negociera, you can access our two exclusive guides for free:
Both are designed to help you understand the entire process and act confidently at every step.
You only need to be registered to download them.